MORAY TOURISM DEVELOPMENT
NEWS RELEASE
Monday, 6 September 2010
Moray Tourism Conference – Making the Connections Work
Moray Tourism Development will host an event, sponsored by Business Gateway, at the Eight Acres Hotel, Elgin on Wednesday 15 September. Local tourism and related businesses are invited to attend, to hear about the latest developments and to network and make connections with other related business.
Moray Tourism Development was launched at a well attended event in February, when businesses were asked to provide feedback on what they would like the new organisation to focus on. Businesses will be able to hear how their feedback has been used to prioritise and focus activities aimed at growing the importance and value of tourism in the area.
A key priority highlighted by businesses in February was the need for networking opportunities with other related businesses and organisations. Business Gateway responded to this feedback by offering to host this major networking event for local tourism businesses, communities and organisations.
Craig Robertson, Regional Development Manager of Business Gateway Moray said: “Tourism is one of Scotland’s strongest assets and Moray is a major reason why. The wonderful scenery, warm welcome and many visitor attractions draw tourists from around the world year after year. We are delighted to support an event such as this, enabling businesses to engage with each other and share their expertise.”
Since February’s launch, Moray Tourism Development has identified clear priorities for action over the next year. As part of this process, grant aid funding from VisitScotland’s Growth Fund has been secured for a major project to establish and launch a brand identity for the area.
Dale Winchester, Interim Chair of Moray Tourism Development said “The development and promotion of a strong identity for Moray is a significant step forward in putting the area firmly on the international tourism map. We will be presenting our plans at the event and it is important that as many businesses as possible attend to hear about them first hand and to have the opportunity to let us hear their views.”
The success of Moray Tourism is entirely dependent on the development of a true partnership approach between local businesses and public sector agencies.
Marion Walker, Executive Director of Moray Tourism Development said; “These are exciting times for tourism in Moray. The foundations and plans are in place but success is entirely dependent on business support. This event provides the opportunity to bring businesses together to get involved and help to make a real difference.”
Highlands and Islands Enterprise (HIE) and The Moray Council has provided two years of funding for the establishment of an organisation to take the lead in driving and delivering change.
HIE’s Moray Area Manager Calum Macpherson said, “This event by Moray Tourism Development will help tourism businesses and professionals in the area gather for a shared purpose, to work together to promote the region. There are so many reasons for people to visit Moray, not least as the home of malt whisky, high quality local food and drink, outdoor activities, stunning wildlife and scenery. HIE is delighted to support Moray Tourism Development in its work to promote everything there is to be proud of in and around Moray.”
Councillor John Russell said, “This event should see our shared vision of a joined-up, focussed, tourism industry come another step closer to reality.” VisitScotland are also actively supporting Moray Tourism Development and have provided the grant-aid support that has enabled the development of a clear identity for the area.
VisitScotland’s Regional Director, Scott Armstrong, said “VisitScotland is delighted to work with and support Moray Tourism Development. A great deal of hard work has been done by Moray Tourism Development to get to this stage and it is now vital that tourism related businesses in Moray get involved with the organisation and give their active support. There is a huge opportunity to raise the profile of Moray and attract many more visitors but it needs everyone involved in tourism to work together so we can grow the tourism economy of Moray”.
To register for Moray Tourism Development’s Making the Connections Conference please use the registration form
For further information, please contact: Marion Walker, Executive Director, Moray Tourism Development Tel: 01343 551117; Mobile: 07813 809882 Email: marion@moray-tourism.info